Background
When selling products online, a product page is the place where the consumer converts. Those product pages are where shoppers should be able to find all the information they need to make a purchasing decision. But the increasing supply of digital and physical products will make it difficult for companies to keep up with the level of product content creation needed, proving critical for conversion rates. Producing high quality, unique product content is time-consuming, expensive and non-scalable - unless you get the crowd involved.
YOUR will reinvent content creation by allowing companies to take advantage of the decentralized future of Web 3.0. YOUR’s worldwide community earns money from the product content it creates.
It works a little like Wikipedia - but if wikipedia used our model, its contributors would get paid for the knowledge they offer everyone else. Here are some of the many ways, YOUR revolutionizes the world of product content for sellers like Amazon, AliExpress, Opensea.io and metaverses such as The Sandbox and Decentraland.
YOUR provides content for physical products but also digital products. All the created information about those products will be made public on www.your.io. YOUR will be the place for everyone to find information around all the products in the world.
In the current situation, companies own the content. This is what we call “centralized ownership”. Due to YOUR’s innovative technology, it is not the companies but the creators who own the content they have created. Not only has the way of content ownership changed, but also the way of rewarding. Normally, the company will walk away with the profits. However, YOUR allows creators to build a passive recurring revenue stream out of their work. Every time the content is bought by a company, the creator will be rewarded.
Last but not least, it is important that the content is of high quality in order to offer the best possible customer experience. The content quality used to be curated by one or a limited number of people, such as members of a content team. The content YOUR will offer is curated by multiple people, same how Wikipedia does this. Thanks to these manual checks and machine learning models, we guarantee the quality of content.
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